Tuesday, October 10, 2006


Media Analysis - Men as unintelligent continued
Example #2 - Dominos Home Improvement Commercial
In the spot, a woman in a home improvement store rings one of the many doorbell displays which causes men throughout the store to come running like salivating dogs believing it's the Domino's delivery guy at the door. This puts men on the same level as a domesticated pet. Advertising represents man’s priorities as one of the following: food, sex, beer, or sports. Dominos chooses to highlight food in this ad. I don't think I need to say more.

1 comment:

sspeicher said...

How do you say Pavlov? Okay, men are dumb and they're dogs - why do we love them so much?